Communication Clarity in Marketing
I couldn’t resist the opportunity to mix the future of online marketing with the present in such a way as to make a point in the most effective way possible … and you thought wearables weren’t...
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Customers are looking for more convenience – always and everywhere!
It is perhaps the greatest challenge facing stationary retail trade: the attempt to connect the on and offline worlds of brand and customer experience while keeping up with e-commerce providers that...
View ArticleDigital Marketing Symposium: The Need for Marketing Reimagination
Our second annual Digital Marketing Symposium in London brings together some of the most evolutionary minds in marketing to share insight on how their brands are reimagining their marketing strategies...
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Razorshop: The Future of Retail
The sheer endless variety of Internet shops is putting the pinch on many areas of stationary retail trade. At the same time, however, digital technologies allow retail companies to transform shopping...
View ArticleContent Marketing in the Age of Customer Experience
Brands are beginning to wake up to something that consumers have always known: a brand is the sum of our experiences with it. In the early days of branding, what a brand said about itself was the...
View ArticleSatisfaction is the New Innovation
More than half of marketers believe marketing has changed more in the past year than in the previous five years. Indeed, today’s marketing has very little in common with last century’s marketing,...
View ArticleDmexco 2015: Thoughts on The Digital Evolution Within Companies
Following my visit to Dmexco, the largest digital marketing conference in Europe, I would like today to share with you some thoughts that came to me after my stay in Cologne, and which are also...
View ArticleCMO.com Highlights: Customer Engagement in the Digital Economy
Last week’s exclusive stories on CMO.com were focused on customer engagement in the maturing digital economy. As technology continues to become more pervasive in consumers’ lives, more and more CMOs...
View ArticleCompanies Are There to Make People Happy
We are all familiar with the frequently quoted cliché: “the customer is king”. As is so often the case with clichés: companies have frequently treated this assertion as nothing more than the...
View ArticleBelgian Bank Aims to Redefine “Post Profits” with Adobe Campaign
Half-bank, half-post office, the joint venture between the BNP Paribas Fortis and Belgian Post Group known as bpost bank is going digital. Instead of simply serving both ends of its own direct mail...
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Digital Maturity: How To Assess It?
One of the recurring issues with my clients is the revolution brought by the digital: many companies have indeed difficulties to set the objectives of their digital transformation. However, before...
View ArticleCMO.com Highlights: Data-Driven Marketing and the Role of Curiosity
Last week’s exclusives on CMO.com focused primarily on data-driven marketing. More and more companies are becoming data-driven while others still need that extra push to focus on the data available to...
View ArticleCMO Highlights: Key Evolutions in Marketing
Last week’s exclusive content on CMO.com focused on some key changes that organisations must make to reach more customers with their marketing. No discussion of the development of marketing would be...
View ArticleThe Customer Experience Challenge
It’s a crowded world out there: if a business fails to stand out, it will struggle. This is not a question of corporate size and investment; thanks to the power of digital, every company now can...
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The Technology-Driven Multichannel Reality
It’s never been a more exciting time to be a marketer. The proliferation of devices and channels provides us with more opportunities to reach and engage with our customers than ever before. At the same...
View ArticleCMO.com Highlights: Employee and Customer Engagement
Last week’s exclusives on CMO.com focused primarily on the subject of engagement for both employees and customers. Employee engagement is especially important when it comes to communicating important...
View ArticlePaid Advertising and The Customer Experience
Adobe recently released our latest Quarterly Digital Intelligence Briefing with Econsultancy — The CX Challenge. As businesses work to transform from siloed operations to align with customer journeys,...
View ArticleCMO.com Highlights – The Continuing Evolution of Marketing
Last week’s exclusive engagements on CMO.com were focused on the adaptations both organisations and consumers often must adopt as the world and marketing conditions continue to evolve. Adjustments may...
View ArticleCMO.com Highlights – Engaging and Relevant Customer Experience
CMO.com’s exclusive content last week shared the common theme of providing an engaging and relevant customer experience. Whether it’s personalising brand content or creating content that consumers are...
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Reimagination of the Possible
The resistance to change can be fierce. We, at Adobe, have been waging a campaign over the past few years to not only transform our company into new ways of thinking but also show our partners,...
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