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Adobe Digital Roadblock Report 2015 — Germany
The speed at which marketing is changing and thus driving digital transformation in companies is truly immense. Today companies are more and more obliged to tackle digital transformation, if they want...
View Article5 Characteristics of Successful Brand Content
Today, digital is definitely at the heart of our lives, but also at the heart of brand’s lives. From simple economic actors, they have become real actors of our society, trying more and more to...
View ArticleAttribution & Adobe Marketing Cloud
Attribution is a massive topic and crucial to measuring your business’s performance. There are a multitude of approaches you can take, and plenty of options available in existing technology. Adobe has...
View ArticleCMO.com Highlights: The Customer Experience
Over the past week, CMO.com has engaged several leading European marketing executives in comprehensive conversations about digital marketing. Focusing on a different theme each week but give each...
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CMO.com Highlights: Display Advertising Challenges & Digital Adaptation
Last week’s CMO.com focus was on display advertising and the constant need for businesses to adapt their marketing strategies as the economy and consumer content engagement becomes more digitized. A...
View Articledmexco 2015: Marketing in the Eye of the Tornado
Rest in peace, classic marketing: In times in which the digital and economy spheres are merging unchecked into a new Digiconomy, the traditional marketing processes are no longer working as they used...
View ArticleTrust-based Marketing
Marketer’s talk about needing to gain the consumers trust and make all their engagements with the brand positive, personal, real-time and amazing. We pontificate about it endlessly. I am a marketer and...
View ArticleCMO.com Highlights: Digital Maturity is Key to Online Marketing Success
The focus of last week’s discussions on CMO.com dealt with the variety of challenges that have to be juggled in order for online marketing to be successful. Digital transformation is the path to...
View ArticleCustomer Experience (CX)
Econsultancy, in association with Adobe, published the Digital Trends 2015 Quarterly Digital Intelligence Briefing which called out customer experience (CX) as the standout imperative for 2015 and...
View ArticleCMO.com Highlights: Being Heard and Navigating Change
Last week’s focus on CMO.com was the challenge of the CMO being heard, both in and outside of an organisation. Specifically, our exclusive contributors shared about the challenges involved in key...
View ArticleCMO.com Highlights: Human Connection is the Ultimate Benefit of Brand...
Last week’s exclusive engagements on CMO.com focused on brand storytelling and the human connection organisations must make in order for their marketing efforts to be effective. Of course, brand...
View ArticleThe age of digital maturity for every company?
I have been working in the digital world since a few years (actually 18 years, ouch!) and, when I look back, it is always interesting to see how the relationship between technology and marketing have...
View ArticleMarketing of Things
From Customer Relationship Management (CRM) to Product Relationship Marketing (PRM) The term “Internet of Things” (IoT) marks a new era in marketing and in communications specifically. Laptops and PCs...
View ArticleIs Customer Experience the New Brand?
The onset of digital and subsequent transformation of marketing has been on a clear path for quite some time, and the opportunity this transformation presents to marketers simply cannot be missed. The...
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dmexco 2015: Building the Bridge Between the Customer and the Brand
Adobe is pleased to be an official partner of the 2015 Digital Marketing and Exposition Conference (dmexco) in Cologne. dmexco’s theme of “Bridging worlds” aligns well with what we’re seeing at Adobe....
View ArticleCustomer Experience is Team Play
In the digital age, customer experience has become a key focus of corporate strategy. European companies need to remove their data silos. The digital age is the age of the empowered customer: Never...
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Adobe at dmexco – Highlights
It’s that time of the year and dmexco is upon us again. As well as the Adobe stand (take a look) we’ve also been involved with a number of sessions. First with Jean-Michel Pittet, Vice President...
View ArticleCMO.com Highlights: The Need for Networking and Marketing Innovations
The exclusive discussions on CMO.com last week touched on social networking and the innovative approaches organisations have to adopt to remain relevant in their marketing efforts toward consumers....
View ArticleDigital transformation? Start, try it out, adapt. But never wait.
The old marketing times are over. We know more and more about our customers, which makes it easier to respond to them and measure the effectiveness of our marketing. This by no means kills creativity,...
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PAC study: customer experience in the digital age
The digital transformation is the greatest revolution in the global economy since the age of industrialisation. Entire sectors are being turned on their heads, frequently before the established players...
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