The Adobe 2016 Digital Trends Report
We are undoubtedly in a period of huge and rapid change in marketing. In Adobe’s 2013 Digital Distress survey 76% of those asked felt “that Marketing had changed more in the past 2 years than in the...
View ArticleSuper Bowl 50: Do you know what your marketing is doing?
Super Bowl 50 is set to be the biggest yet, following the National Football League’s (NFL) major initiative to attract new fans from overseas. From sell-out fixtures at Wembley to a massive fan...
View ArticleCMO.com Highlights – 2016, an Exciting Time for Marketing Innovation
Last week’s exclusive content on CMO.com focused on many of the challenges and changes marketers will face in 2016. As digitisation becomes increasingly more important to reaching consumers who are...
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Marketing Cloud Platforms: build, buy or make?
Today, the digital is at the heart of all marketing activities and, in order to make it live, companies need more and more often to invest in a technologic platform to create, launch, track and analyse...
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Customer Experience in the Digital Age
The digital transformation is the greatest revolution in the global economy since the age of industrialisation. Entire sectors are being turned on their heads, frequently before the established players...
View ArticleData: The Emergence of Marketplaces
Today, the greatest asset of a company is its data. Indeed, every brand is data rich, thanks to the data collected on all of its properties, digital or not (from website to mobile, through its social...
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Content meets techno: What marketing can learn from this relationship
An interview with the makers of comic Hotze, Jens Bringmann and Valentin Kopetzki from BRINGMANN & KOPETZKI. Content remains one of the hottest topics in digital marketing. Only when the right...
View ArticleMobile, an essential pillar of your customer experience
Mobile is a technology unprecedented in the history of humanity, which is today more common than the pen… or the toothbrush! It has become indispensable for many of us, to the extent that it has become...
View ArticleAre You Making the Best Case for a Better DAM?
Marketers feel unprecedented pressure to produce more content in less time. Consumer attention spans are short. They want results fast so they can get on with the rest of their lives. To meet this...
View ArticleAgencies: The Digital Transformation Challenge
If digital transformation is at the heart of discussions in most companies, it is also a central challenge for so-called “traditional” agencies—those that aren’t “pure players,” where technology isn’t...
View ArticleBetter Content Marketing to Reach Today’s Customer
Content marketing should be an important element in any brand’s marketing strategy. For many consumers, ads just aren’t the way to reach them anymore; rather, these same people are always looking for...
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Stockholm Symposium: Old brick brewery sets scene of marketing innovation
The old Münchenbryggeriet (The Munich Brewery), a massive red-brick palace of building, situated on the water of Söder Mälarstrand with an unbeatable view of Stockholm City Hall, doubled in the blank...
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UK Holiday Retail Predictions: Infographic
The latest Adobe Digital Insights (ADI) study has revealed that Black Friday is now the UK’s biggest online shopping day of the Christmas season. Online revenues around Black Friday alone are expected...
View ArticleA gaming revolution? The impact of Augmented Reality on The Future of Experience
This summer, with the world’s gaze focused almost entirely on Virtual Reality (VR) and its potential to revolutionise the video games industry, it was in fact another emerging technology that took the...
View ArticleWhy Digital Transformation is Misunderstood
As part of my job at Adobe, I meet a lot of agencies, consulting and client firms, from both the private and public sectors. Many of them talk to me about digital transformation—that is, how the...
View ArticleWhy you click on the headline of this story, without actually knowing why…
A summary of a number of extraordinary newsworthy items, without it actually revealing what the article is about, the purpose of which is to encourage readers to click on the article. This relates to...
View ArticleThe Four Elements of Digital Maturity
Digital marketing seems to have grown up in the blink of an eye. In just a few short years, it’s expanded from a small component of some companies’ strategies to the central force in marketing...
View ArticleStrategy Without Execution Is Hallucination
“Digital strategy.” This phrase is coming up more and more in board- and executive-level conversations across industries. Increasingly, most organizations seem to have recognized the need for a...
View ArticleThe Challenge of Data-Driven Marketing
Many of today’s marketers belong to organisations that are going through a digital transformation. It’s a sign of the times as more and more companies are realising that most of their customers are...
View ArticleWhy Automotive OEMs Are at Risk—and 5 Ways to Save Them
Engineering advances within the automotive industry consistently deliver more technologically advanced vehicles on a yearly cycle. However, OEMs are failing to drive digital transformation from the top...
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