4 Pain Points Your Automotive Customers Are Having Right Now
Over the last few months I’ve documented my own car-buying journey along with the pain points I’ve experienced and what could be done to improve the customer experience in relation to those pain...
View ArticleDigital Trends in 2017
The end of the year is traditionally the time when analysts, marketers, and consultants predict trends for the coming year. For the past six years, Adobe has teamed up with Econsultancy to bring you...
View ArticleStrategies for Developing Marketing Influence
Every marketer hopes to wield a significant level of influence with customers, but a marketer’s influence isn’t just relegated to campaigns intended to reach the next new customer. CMOs need to be...
View ArticleDeveloping the Skills Necessary for Today’s Marketers
As the marketing landscape continues to change at a rapid pace, with new technologies appearing every few weeks and businesses requiring new approaches all the time, marketers are in a unique role in...
View ArticleOpportunities and Perspectives for the New Year
As we begin the new year, it’s important for CMOs to reflect on what went well in 2016 and what could be improved for 2017. Equally important is considering the opportunities your brand will take...
View ArticleThe 2017 Digital Intelligence Briefing
Our latest Digital Intelligence Briefing is out and promises to bring a broader-based perspective to understanding digital and marketing trends. We saw a record number of respondents this year with...
View ArticleBack to Basics: A Fresh Focus for 2017
It’s a little late in the year for me to wish you a happy new year—I do wish you a Happy Year of the Rooster, though—but as this is my first post of 2017, I wanted to catch up on a couple of things...
View ArticleNBAD Seamlessly Unites Customer Experiences with Adobe Marketing Cloud
The National Bank of Abu Dhabi (NBAD) had ambitions beyond simply building a new website, so it came to Adobe to acquire multi-channel customer support and content personalisation solutions. After...
View ArticleDigital and Automotive’s Second Pillar of Excellence
Despite a tremendous dedication to technical expertise in automotive, there is a dangerous lack of knowledge surrounding a secondary tier of excellence in the industry—that is, the customer experience....
View Article5 Thought-Provoking Statistics about Digital
Digital is everywhere, and therefore we no longer need barriers between the physical and digital worlds. What matters is no longer the website, the mobile application, or the web content; rather, it’s...
View ArticleModern customer service for a traditional industry
Tailor-made customer journeys lead consumers to spend 70% more time on Dutch insurance company’s website Few industries are quite as traditional as finance. But Dutch insurance company Loyalis knew...
View ArticleThe Evolving Financial Services Landscape: Delivering Data-Driven Customer...
The financial services landscape is increasingly being defined by banks’ attempts to harness new technologies, as well as compete with new financial technology companies. At the same time, it’s being...
View ArticleHow AI Is Changing the Role of the Digital Marketer
We live in an increasingly automated world. Every month, machines take on more optimisation decisions once made by humans. This transformation has many people—marketers and consumers alike—wondering...
View ArticleAdapting to the changing advertising landscape
This week we’re delighted to join the biggest gathering of Europe’s marketing community at Advertising Week Europe (AWE) in London, of which Adobe is a proud partner. This is an exciting but also...
View ArticleJoin us for Pre-conference Training courses at Adobe Summit EMEA 2017!
Preconference Training at Summit is one of the best opportunities for you to accelerate your digital transformation, extend your experience and upskill your digital capabilities. We know that...
View ArticleFluid Content for Fluid Experiences
A few days ago, my colleague, the always very sharp and interesting Vijayanta Gupta, published an article on the need to create fluid experiences in online retailing. In this article, Vijayanta...
View ArticleTransformative Strategies for Compelling Experiences: The Marketing...
Today’s consumers expect consistency and unity across all their experiences with a brand. As your organisation undergoes digital transformation or evolves on its digital marketing journey, you’ll need...
View ArticleTransparency and Resilience on the Road to Digital Transformation
Digital transformation is increasingly important in today’s continuously evolving digital world. The challenges that come with such a change are many, and companies often find themselves uncertain of...
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At a Glance: Adobe’s 2018 Digital Trends Survey
Nearly 13,000 marketers from around the world took part in our 2018 Digital Trends Survey, now in its eighth year. Our research, undertaken with Econsultancy, looks at the most significant trends...
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Three Hallmarks of a Successful Marketing Experiment
I have a pretty green thumb, but I wasn’t born with it. It took lots of trial, error, and experimentation to find out which plants grow best in what kind of soil, how much light they need, and when...
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